When you think of household cleaning products, you think of cows. Right?
Well, we did anyway.
Tasked with reminding Aussies that ‘It’s not clean unless it’s Pine O Cleen’, we took the category out of the typical kitchen scenario and brought it into the great outdoors.
With a loveable couple, two dairy divas and a beautiful Australian bush setting, Udder Mess tells the story of Pine O Cleen coming to the rescue.
“A very difficult category to deliver cut-through ad that do more than just a category job. Well done landing a unique and ownable ad, that delivers clear product superiority and all that in the unique POC tone of voice.” - Florence Paoli, Marketing Director ANZ at Reckitt
Well, we did anyway.
Tasked with reminding Aussies that ‘It’s not clean unless it’s Pine O Cleen’, we took the category out of the typical kitchen scenario and brought it into the great outdoors.
With a loveable couple, two dairy divas and a beautiful Australian bush setting, Udder Mess tells the story of Pine O Cleen coming to the rescue.
“A very difficult category to deliver cut-through ad that do more than just a category job. Well done landing a unique and ownable ad, that delivers clear product superiority and all that in the unique POC tone of voice.” - Florence Paoli, Marketing Director ANZ at Reckitt