Anytime Fitness
| It’s Free

Two girls who have never been to the gym before were briefed to lure people into their activewear to try a month of free fitness. 

So, we moved away from the stock imagery of happy people on treadmills and embraced a new approach that brought to life how fun “free” can be".  

And then there was more free stuff.










Anytime Fitness liked our work so much that when their internal team was struggling with the brief for their $200 Club Voucher, we jumped on the opportunity (and into the recording booth) to make this.






We still haven’t been to the gym.