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American Express | BFF (Business Friends Forever)

TBH, we don’t even meet the minimum requirements for an American Express Card - but that didn’t stop us from creating some fun work for them. In the briefing meeting, they told us the target market was “business owners and their business friends” which made us go “Awwwwww. BFFs!”. When we stopped laughing, we decided to make that the whole campaign. 

Sydney, Australia